Industry: Cybersecurity
Company Size: Nearly 200 employees
Use Cases: Employee onboarding, branded apparel, employee engagement
Partnership Overview
For Arlo Solutions, onboarding is a competitive advantage.
As a cybersecurity firm serving government agencies, Arlo hires highly specialized professionals with years of military and government experience. Those employees are in constant demand, making recruiting and retention a strategic priority.
As the company grew, manually assembling and shipping onboarding kits became increasingly difficult. By partnering with Swag.com, Arlo transformed a time-consuming process into a scalable welcome program that saves time and builds company culture.
“We can’t always compete with the biggest companies on salary, so we make our culture a selling point,” says Christina Pryka, senior marketing manager.
The Challenge
When Arlo had fewer than 30 employees, creating onboarding boxes in-house was manageable. The marketing team sourced products from multiple vendors, assembled each kit by hand, and shipped them to new hires.
As the company approached 200 employees, that process was no longer sustainable. Arlo needed a solution that could scale without sacrificing the personalized welcome experience that had become integral to its culture.
“We wanted a partner that could handle logistics for us while still helping us create a personalized experience for every employee,” Christina explains.
Finding the Right Partner
During their vendor search, Arlo found plenty of gifting companies—but few offered the combination of flexibility and operational support they needed.
Some vendors only offered pre-built gift boxes with limited customization. Others allowed custom kits but still required Arlo to receive, store, assemble, and ship everything themselves.
Swag.com, however, checked every box on their list.
Now the team can curate kit contents while relying on Swag.com to warehouse inventory, assemble boxes, and ship them directly to employees across the country.
“Swag.com ended up being the perfect partner. We get to personalize everything, but we don’t have to pack items ourselves or worry about storage or shipping,” Christina says.
Turning Onboarding Into a Competitive Advantage
For Arlo, the welcome kit represents much more than company merchandise.
Most new hires have spent 10 to 20 years in government or military careers and are frequently recruited by competing contractors. Creating an exceptional first impression helps affirm their decision to join the Arlo team.
New employees receive their onboarding kit immediately—not weeks after they start.
“It’s our way of saying, ‘We’re willing to invest in you,'” Christina says. “We want people to know from day one that they’re not just another employee.”
Each kit is thoughtfully curated with premium, practical items that employees will actually use, including:
- Tech accessories
- Battery pack
- Multi-device charging cable
- Phone stand
- Premium tote bag
- Candle
- Lanyard
- Personalized welcome card signed by company leadership
Rather than simply stamping the company logo on everything, Arlo incorporates themed slogans that feel personal to employees, such as “Tech Aficionado.”
“Not everybody wants their company’s logo all over their house,” Christina says. “But when the products reflect something they identify with, they actually use them.”
A Partner Beyond Fulfillment
Christina credits Swag.com’s customer support as another reason the partnership has been successful.
Whether she’s sourcing premium apparel or exploring ideas for future kits, her Swag.com account manager provides recommendations, builds shopping carts, and responds quickly.
“I’ll ask what’s popular with other customers or what she’s seeing in the market, and she’ll send me different ideas. It’s been incredibly helpful,” says Christina.
Investing in Quality
Arlo intentionally chooses premium products over inexpensive giveaways.
Because many employees work in professional government environments, the quality and longevity of every item matters.
The team frequently selects trusted brands like Nike and Ralph Lauren for apparel and looks for products employees will genuinely appreciate.
Results
By partnering with Swag.com, Arlo has been able to:
- Scale onboarding as the company grew from fewer than 30 employees to nearly 200
- Eliminate manual packing, shipping, and inventory management
- Create a consistent onboarding experience for every new hire
- Support recruiting conversations with a memorable employee experience
- Reinforce company culture from day one
- Deliver premium products employees continue to use long after onboarding
For Christina, the investment has paid off.
“It isn’t necessarily the cheapest solution when you move from doing it yourself to having a partner do it,” she says. “But it’s completely worth it. It’s eliminated a lot of headaches.”
Looking Ahead
As Arlo continues to grow, onboarding remains one of the company’s most important investments in its people.
By combining thoughtful welcome kit designs with Swag.com’s fulfillment expertise, the company has built an onboarding experience that reflects its culture.
For organizations competing for top talent, Christina believes the experience speaks for itself.
“When people choose to work here, we want them to know from day one that we chose them too,” she says.
