Thanks to Tech Media news site ReadWrite for the feature in “Your Swag is an Extension of Your Brand, So Don’t Neglect It” by Deanna Ritchie where she talks about the meaning of the word Swag.
From original meanings of the word Swag, to what it means in the corporate world (promotional products) such as those pens, flash drives, stickers, and cheap sunglasses which get used as giveaways with the hopes of promoting the company’s brand. Unfortunately most of that traditional corporate Swag gets banished to desk drawers and bins alike.
However, within this $40 billion industry one company discussed the opportunity of high quality and focusing on quality over quantity. ReadWrite discussed this with Jeremy Parker and Joshua Orbach, talking about how Swag was created, looking at better quality swag for premium brand names, including partnerships with many big name brands.
“We’ve streamlined the entire buyer experience, making it really easy to find what you are looking for, design and buy it, in a matter of seconds.” Parker explains. He also mentions, “swag.com curates the best of what’s out there. Over 95% of the products we tested didn’t make the cut.”
Our company was founded in 2016 and has seen a massive 300% growth year over year since then. With thousands of customers including the likes of Amazon, Facebook, Google, WeWork, Netflix, and more, we hope Swag.com can be a place for your brand too.
Find out more about Swag and some ideas on what might be next with the article at https://readwrite.com/2018/10/18/your-swag-is-an-extension-of-your-brand-so-dont-neglect-it
