{"id":1562,"date":"2020-03-23T16:53:21","date_gmt":"2020-03-23T16:53:21","guid":{"rendered":"https:\/\/swagdotcom.wpenginepowered.com\/?p=1562"},"modified":"2021-01-07T19:33:29","modified_gmt":"2021-01-07T19:33:29","slug":"custom-hats","status":"publish","type":"post","link":"https:\/\/swag.com\/blog\/custom-hats","title":{"rendered":"Custom Hats &#8211; Everything you need to know to Order Custom Branded Caps &#038; Hats With Your Logo"},"content":{"rendered":"<h1><b>Four Steps for Ordering <\/b><b>Custom Hats<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Looking to make a statement about your brand with custom apparel? What about a prime way to get your logo out there while combining functionality with style? <\/span><span style=\"font-weight: 400;\">Custom hats<\/span><span style=\"font-weight: 400;\"> are the way to go\u2014they\u2019re flexible, fun, and fashionable, and, as it turns out, easy to order and get sent right to your door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New to ordering swag and not sure how to get started with <\/span><span style=\"font-weight: 400;\">custom hats<\/span><span style=\"font-weight: 400;\">? We\u2019ve narrowed the process down to four easy steps.<\/span><\/p>\n<h2><b>Step 1: Choose the right type of hat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing you must do when ordering promotional hats is determine what type of hat is right for your needs. There are four types of hats that work well as branded <\/span><span style=\"font-weight: 400;\">headwear<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Baseball caps<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beanies<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visors<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Bucket Hats<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So how do you know which to go with? Consider the environment in which you expect them to be worn. Cold weather? Go with the choice that will keep your recipients\u2019 heads warm\u2014a <\/span><a href=\"https:\/\/swag.com\/product\/vault-knit-toque\"><span style=\"font-weight: 400;\">beanie<\/span><\/a><span style=\"font-weight: 400;\">. Need a type that\u2019s suited for wear during sports and other athletic activities? Go with a <\/span><a href=\"https:\/\/swag.com\/product\/nike-dri-fit-swoosh-1\"><span style=\"font-weight: 400;\">baseball cap<\/span><\/a><span style=\"font-weight: 400;\"> or a <\/span><a href=\"http:\/\/swag.com\/product\/flexfit-adult-visor\"><span style=\"font-weight: 400;\">visor<\/span><\/a><span style=\"font-weight: 400;\">. And, if you\u2019re looking for a branded hat to be worn as a casual accessory, choose a highly-customizable <\/span><a href=\"https:\/\/swag.com\/product\/trucker-hat-1\"><span style=\"font-weight: 400;\">trucker hat<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some more details on each style to help guide your decision:<\/span><\/p>\n<h2><b>Custom <\/b><b>Baseball Caps<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u200bThere are a lot of options to choose from when looking for a promotional <\/span><span style=\"font-weight: 400;\">baseball cap<\/span><span style=\"font-weight: 400;\">.\u00a0 Do want more of a fashion or casual cap, something that people will were in everyday life? Or are you looking for a cap to wear to the gym or other exercise activities? Or maybe a hat for your employees to wear while working or out in the field? Here are a few different styles of <\/span><span style=\"font-weight: 400;\">baseball caps<\/span><span style=\"font-weight: 400;\"> to choose from:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Dad Hats<\/b><span style=\"font-weight: 400;\"> &#8211; A <\/span><span style=\"font-weight: 400;\">dad hat<\/span><span style=\"font-weight: 400;\"> is usually an unstructured <\/span><span style=\"font-weight: 400;\">baseball hat<\/span><span style=\"font-weight: 400;\"> with six-panels and an adjustable <\/span><span style=\"font-weight: 400;\">snapback hat<\/span><span style=\"font-weight: 400;\"> closure. One of our <\/span><span style=\"font-weight: 400;\">best sellers<\/span><span style=\"font-weight: 400;\"> is our <\/span><a href=\"https:\/\/swag.com\/product\/cotton-dad-hat\"><span style=\"font-weight: 400;\">Cotton <\/span><span style=\"font-weight: 400;\">Dad Hat<\/span><\/a><span style=\"font-weight: 400;\">, it is made of a soft, washed <\/span><span style=\"font-weight: 400;\">cotton twill<\/span><span style=\"font-weight: 400;\">, comes in a variety of colors. It can be customized with your logo via embroidery or <\/span><span style=\"font-weight: 400;\">screen printing<\/span><span style=\"font-weight: 400;\"> on the front, back or sides.\u00a0 This <\/span><span style=\"font-weight: 400;\">twill cap<\/span><span style=\"font-weight: 400;\"> is a great option for an everyday hat and it is not just for dads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Performance and <\/b><b>Flexfit<\/b> <span style=\"font-weight: 400;\">&#8211; If you are looking for a cap that is good for the gym or other physical activities, you&#8217;ll want to look for a Performance sports hat. These hats are usually polyester or a poly-blend and help with moisture wicking and are more breathable than other hats. The closures tend to be <\/span><span style=\"font-weight: 400;\">flexfit<\/span><span style=\"font-weight: 400;\"> (elastic) or Velcro adjustable straps.\u00a0 Our most popular option is this <\/span><a href=\"https:\/\/swag.com\/product\/flexfit-pro-formance-hat-1\"><span style=\"font-weight: 400;\">FlexFit<\/span><span style=\"font-weight: 400;\"> Pro-formacne hat<\/span><\/a><span style=\"font-weight: 400;\">. But we have many options including this <\/span><a href=\"https:\/\/swag.com\/product\/nike-dri-fit-swoosh-1\"><span style=\"font-weight: 400;\">Nike<\/span><span style=\"font-weight: 400;\"> Dri-fit<\/span><\/a><span style=\"font-weight: 400;\"> or the <\/span><a href=\"https:\/\/swag.com\/product\/adidas-performance-relaxed-cap\"><span style=\"font-weight: 400;\">Adidas Performance Relaxed Cap<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Fashion Caps<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">Baseball caps<\/span><span style=\"font-weight: 400;\"> can be their own fashion statement. So you will want to consider your audience when choosing a hat. Some people may prefer a <\/span><span style=\"font-weight: 400;\">flat bill<\/span><span style=\"font-weight: 400;\"> hat, like our <\/span><a href=\"https:\/\/swag.com\/product\/6-panel-snapback\"><span style=\"font-weight: 400;\">6-panel <\/span><span style=\"font-weight: 400;\">snapback<\/span><\/a><span style=\"font-weight: 400;\">. Or others may prefer a more <\/span><span style=\"font-weight: 400;\">low profile<\/span><span style=\"font-weight: 400;\"> cap like our <\/span><a href=\"https:\/\/swag.com\/product\/new-era-adjustable-unstructured-cap\"><span style=\"font-weight: 400;\">New Era<\/span><span style=\"font-weight: 400;\"> Adjustable.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Trucker Hats<\/b><span style=\"font-weight: 400;\"> &#8211; Instead of being made of one fabric like a typical <\/span><span style=\"font-weight: 400;\">baseball cap<\/span><span style=\"font-weight: 400;\">, the front section of a <\/span><span style=\"font-weight: 400;\">trucker cap<\/span><span style=\"font-weight: 400;\"> above the bill is usually a polyester or cotton or traditionally foam and the back half\u00a0 is a mesh for breathability. The front of the hat is usually structured and stands up stiffer than an unstuctured hat like the <\/span><span style=\"font-weight: 400;\">dad hat<\/span><span style=\"font-weight: 400;\">, this makes the <\/span><span style=\"font-weight: 400;\">custom trucker hat<\/span><span style=\"font-weight: 400;\"> taller than most <\/span><span style=\"font-weight: 400;\">baseball caps<\/span><span style=\"font-weight: 400;\"> and a great place to advertise your brand. These hats were traditionally worn by <\/span><span style=\"font-weight: 400;\">truckers<\/span><span style=\"font-weight: 400;\"> (hence the name), farmers and other rural workers, but became more popular with younger and urban groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing to consider when selecting a custom <\/span><span style=\"font-weight: 400;\">baseball cap<\/span> <span style=\"font-weight: 400;\">is what would the people you are choosing it for actually like to wear. Are they a younger demographic? Are they active?\u00a0 Do they like bright colors or something more subtle or muted. If you have a mixed audience, maybe mix and match a few styles. Luckily, unlike other apparel, most <\/span><span style=\"font-weight: 400;\">baseball caps<\/span><span style=\"font-weight: 400;\"> are considered <\/span><span style=\"font-weight: 400;\">unisex<\/span><span style=\"font-weight: 400;\">, so they are great options to giveaway to everyone.\u00a0<\/span><\/p>\n<h2><b>Custom <\/b><b>Beanies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When choosing a <\/span><span style=\"font-weight: 400;\">beanie<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">knit cap<\/span><span style=\"font-weight: 400;\"> there are different things to consider than <\/span><span style=\"font-weight: 400;\">baseball caps<\/span><span style=\"font-weight: 400;\">. Here are a few questions you will want to answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-If you want a <\/span><span style=\"font-weight: 400;\">beanie<\/span><span style=\"font-weight: 400;\"> that fully customized to your brand, you will want to go with our Fully Custom <\/span><span style=\"font-weight: 400;\">Beanie<\/span><span style=\"font-weight: 400;\">, which can be created especially for you, incorporating your own specific brand colors and design, a custom <\/span><span style=\"font-weight: 400;\">pom<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">pom<\/span><span style=\"font-weight: 400;\">. This option is a great gift for your team members or a giveaway. Note that this since this is a fully custom item, the turnaround time might be longer, so you should give yourself at least 30-40 <\/span><span style=\"font-weight: 400;\">business days<\/span><span style=\"font-weight: 400;\"> for production. If you need it quicker, the <\/span><a href=\"https:\/\/swag.com\/product\/stripe-pom-pom-beanie\"><span style=\"font-weight: 400;\">stripe <\/span><span style=\"font-weight: 400;\">pom pom beanie<\/span><\/a><span style=\"font-weight: 400;\"> is a great and fun option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; If you are looking for something that is standard, comes in a lot of fun colors and appeals to everyone, we recommend the more basic <\/span><a href=\"https:\/\/swag.com\/product\/knit-beanie-4\"><span style=\"font-weight: 400;\">Knit Beanie<\/span><\/a><span style=\"font-weight: 400;\"> or if you want something 100% cotton, our <\/span><span style=\"font-weight: 400;\">cotton <\/span><span style=\"font-weight: 400;\">beanie<\/span><span style=\"font-weight: 400;\"> is the way to go. Or if you are looking for an eco-friendly option, this <\/span><span style=\"font-weight: 400;\">econscious <\/span><span style=\"font-weight: 400;\">beanie<\/span><span style=\"font-weight: 400;\">, made from recycled cotton is the perfect choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; If you want something more fashion-forward, we have a lot of great premium options. This <\/span><span style=\"font-weight: 400;\">TOPO Ragga cap<\/span><span style=\"font-weight: 400;\"> is heavy-duty, sturdy and warm and made in the <\/span><span style=\"font-weight: 400;\">USA<\/span><span style=\"font-weight: 400;\"> or the <\/span><span style=\"font-weight: 400;\">TOPO Watch cap<\/span><span style=\"font-weight: 400;\"> is a classic. We also have some great <\/span><span style=\"font-weight: 400;\">beanie<\/span><span style=\"font-weight: 400;\"> options from Roots73. Including the U-Fenelon <\/span><span style=\"font-weight: 400;\">Beanie<\/span><span style=\"font-weight: 400;\"> which is a double-layered knit and soft inner lining. Or their <\/span><a href=\"https:\/\/swag.com\/product\/roots73-peaceriver-toque\"><span style=\"font-weight: 400;\">Peaceriver Toque<\/span><\/a><span style=\"font-weight: 400;\">, which has a unique, stylish fit and is sure to stand out from the standard <\/span><span style=\"font-weight: 400;\">beanie<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Other <\/b><b>Custom Hat<\/b><b> Options: <\/b><b>Visors<\/b><b>, <\/b><b>Bucket Hats<\/b><b>, Golf Hats and More<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While the most standard options for promotional hats are <\/span><span style=\"font-weight: 400;\">baseball caps<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">beanies<\/span><span style=\"font-weight: 400;\"> there a lot of other options. For summer events, things like <\/span><span style=\"font-weight: 400;\">visors<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">bucket hats<\/span><span style=\"font-weight: 400;\"> can be fun options for <\/span><span style=\"font-weight: 400;\">brim hats<\/span><span style=\"font-weight: 400;\"> that keep the sun out of your eyes. Or if you are having a<\/span><a href=\"https:\/\/swag.com\/blog\/top-swag-ideas-for-your-next-golf-outing-or-tournament\"><span style=\"font-weight: 400;\"> golf outing or tournament<\/span><\/a><span style=\"font-weight: 400;\">, certain caps or <\/span><span style=\"font-weight: 400;\">visors<\/span><span style=\"font-weight: 400;\"> are good options. Particular brands like <\/span><span style=\"font-weight: 400;\">Under Armour<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Nike<\/span><span style=\"font-weight: 400;\"> or Adidas are also popular options in these occasions.\u00a0<\/span><\/p>\n<h2><b>Step 2: Design your <\/b><b>custom hats<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re familiar with the types of <\/span><span style=\"font-weight: 400;\">custom hats<\/span><span style=\"font-weight: 400;\"> available and have chosen the one that\u2019s best suited for your recipients, it\u2019s time to design the hat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design you select will depend heavily on which item you select. If you\u2019re looking for something you can really make your own, our <\/span><a href=\"https:\/\/swag.com\/product\/fully-custom-beanies\"><span style=\"font-weight: 400;\">Fully Custom <\/span><span style=\"font-weight: 400;\">Beanie<\/span><\/a><span style=\"font-weight: 400;\">, which allows you to print up to eight colors, is the clear winner. If you\u2019re wanting something that\u2019s on-trend but comes in a range of colors on which you can have your design either printed or embroidered, our <\/span><a href=\"https:\/\/swag.com\/product\/6-panel-snapback\"><span style=\"font-weight: 400;\">6-panel <\/span><span style=\"font-weight: 400;\">Snapback<\/span><\/a><span style=\"font-weight: 400;\"> fits the bill (pun absolutely intended).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you fully commit to a style of hat, check what colors it\u2019s available in and make sure there\u2019s a selection that you like and that matches the design you\u2019re going to upload so that the colors don\u2019t clash with one another. Don\u2019t worry\u2014you can easily preview your design as it looks situated on the hat so that you know whether or not the colors are complementary.<\/span><\/p>\n<h2><b>Step 3: Upload your design and order your hats<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve settled on a type of hat and chosen the design or logo you\u2019re going to have printed, it\u2019s time to upload the design and place your order for the hats. Depending on the type of hat you select, you could have the options to upload a front and back design, so if that\u2019s the case, know what you\u2019d like to have in both locations. And for best results when uploading designs, use an EPS file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your file is uploaded, situate it on the hat in the way that you\u2019d like it to be printed or embroidered. Don\u2019t worry if it doesn\u2019t feel exactly right; all design mock-ups are reviewed by humans to make sure things are centered neatly and error-free. Choose the quantity you\u2019d like to receive, and click add to cart, and proceed to check out to order your branded hats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are choosing something specific or fully custom, reach out and we can help you with specs or provide a <\/span><span style=\"font-weight: 400;\">design template<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>Step 4: Printing and packaging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve selected your type of branded hat, uploaded your design, and placed your order, it\u2019s time for our work to begin. We print or embroider your <\/span><span style=\"font-weight: 400;\">high-quality<\/span><span style=\"font-weight: 400;\"> design on the hats you chose and then neatly package them to be shipped directly to you. Or, if you prefer, we can store them in our <\/span><a href=\"https:\/\/swag.com\/inventory\"><span style=\"font-weight: 400;\">Swag Inventory<\/span><\/a><span style=\"font-weight: 400;\"> so that we\u2019re responsible for inventory storage and distribution. This way, you can sit back, relax, and let us hold on to your swag while you tell us when to send out your promotional hats and where to ship them to, including one-offs to individuals or as part of a swag giveaway.<\/span><\/p>\n<h2><b>Enjoy your branded hats<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re familiar with the process of ordering promotional <\/span><span style=\"font-weight: 400;\">headwear<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">custom hats<\/span><span style=\"font-weight: 400;\">, what will you design? A hat can be more than just a fun fashion accessory\u2014with the right design, it becomes a statement piece that reflects your brand and style. Check out Swag.com\u2019s <\/span><a href=\"https:\/\/swag.com\/collections\/hats\"><span style=\"font-weight: 400;\">assortment of customizable hats, <\/span><span style=\"font-weight: 400;\">beanies<\/span><span style=\"font-weight: 400;\">, and other <\/span><span style=\"font-weight: 400;\">headwear<\/span><\/a><span style=\"font-weight: 400;\"> and get started designing your statement today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom hats<\/span><span style=\"font-weight: 400;\"> are also a great addition to a custom <\/span><span style=\"font-weight: 400;\">tote<\/span><span style=\"font-weight: 400;\"> swag bag or <\/span><a href=\"https:\/\/swag.com\/in-a-box\"><span style=\"font-weight: 400;\">swag box<\/span><\/a><span style=\"font-weight: 400;\">. Or pair them up with some custom <\/span><span style=\"font-weight: 400;\">t-shirts<\/span><span style=\"font-weight: 400;\">, branded <\/span><span style=\"font-weight: 400;\">sweatshirts<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">hoodies<\/span><span style=\"font-weight: 400;\"> or other promotional giveaways to make a lasting impression for your brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four Steps for Ordering Custom Hats Looking to make a statement about your brand with custom apparel? What about a&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,45],"tags":[57],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custom Hats - Everything you need to know to Order Custom Branded Caps &amp; Hats With Your Logo - Swag.com<\/title>\n<meta name=\"description\" content=\"Whether a beanie or trucker hat, a baseball cap or a visor, find out how to order custom hats on Swag, with promotional logos, custom designs or features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swag.com\/blog\/custom-hats\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Hats - Everything you need to know to Order Custom Branded Caps &amp; Hats With Your Logo - Swag.com\" \/>\n<meta property=\"og:description\" content=\"Whether a beanie or trucker hat, a baseball cap or a visor, find out how to order custom hats on Swag, with promotional logos, custom designs or features.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swag.com\/blog\/custom-hats\" \/>\n<meta property=\"og:site_name\" content=\"Company Swag &amp; Corporate Gift Ideas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promotewithswag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T16:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T19:33:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/03\/11-Everything-you-need-to-know-about-Ordering-Custom-Hats.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Giunta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Giunta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swag.com\/blog\/custom-hats#article\",\"isPartOf\":{\"@id\":\"https:\/\/swag.com\/blog\/custom-hats\"},\"author\":{\"name\":\"John Giunta\",\"@id\":\"https:\/\/swag.com\/blog\/#\/schema\/person\/dc885dfe9bca02b6915101f21bb7e97d\"},\"headline\":\"Custom Hats &#8211; 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