{"id":1924,"date":"2020-06-03T18:11:39","date_gmt":"2020-06-03T18:11:39","guid":{"rendered":"https:\/\/swagdotcom.wpenginepowered.com\/?p=1924"},"modified":"2020-06-23T19:54:10","modified_gmt":"2020-06-23T19:54:10","slug":"how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips","status":"publish","type":"post","link":"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips","title":{"rendered":"How to Design Custom T-shirts: Pro Designer Gives 5 Expert Tips"},"content":{"rendered":"\n<p>For marketers, T-shirts aren\u2019t just T-shirts. They\u2019re mobile billboards for spreading brand awareness, ones that come intact with a peer or even friend endorsement of the brand. That\u2019s why a custom T-shirt design is more than just swag, it\u2019s a business tool. <\/p>\n\n\n\n<p>The question is, what makes a good T-shirt design for both looks and branding? Who better to ask than a professional designer, and one who specializes in branded apparel. Below, you\u2019ll find 5 professional tips from <a href=\"https:\/\/99designs.com\/profiles\/stvmink\">Steven Mink<\/a> a top custom T-shirt designer from 99designs. Understanding the principles of graphic design, and product t-shirt design in particular, is the first step to mesmerizing and effective branded apparel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Communicate a central message with succinct wording<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1-1024x1024.jpeg\" alt=\"Custom t-shirt design for Our Company Values\" class=\"wp-image-1926\" width=\"512\" height=\"512\" data-full=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1.jpeg\" data-full-size=\"2040x2040\" srcset=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1-1024x1024.jpeg 1024w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1-150x150.jpeg 150w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1-300x300.jpeg 300w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1-768x768.jpeg 768w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/andrs0_99Designs-1.jpeg 2040w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><br><strong>Custom t-shirt design by <a href=\"https:\/\/99designs.com\/profiles\/andrs01\">andrs01<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Have you ever seen a big block of text in a movie and got worried you won\u2019t finish reading in time? That\u2019s how text in T-shirts works too \u2014 if the wearer\u2019s in motion, the viewer only has a time limit to scan, process, and register everything on the shirt. While images can be identified in an instant, text takes a few extra milliseconds that can make all the difference.&nbsp;<br><\/p>\n\n\n\n<p>That\u2019s why it\u2019s best to keep your textual messages short and sweet, and limit them to one central idea. If you\u2019re creating a traditional custom T-shirt design, this could be a company slogan or promotional campaign catchphrase. But you can also think outside the box: for example, if you\u2019re an unknown company with a unique service, you could quickly explain what you do or mention a value point.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Design for your needs<\/strong><br><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1929\" width=\"512\" height=\"512\" data-full=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs.jpeg\" data-full-size=\"2000x2000\" srcset=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs-1024x1024.jpeg 1024w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs-150x150.jpeg 150w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs-300x300.jpeg 300w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs-768x768.jpeg 768w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/KabaHoops_99Designs.jpeg 2000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><br><strong>Custom t-shirt design by <a href=\"https:\/\/99designs.com\/profiles\/dxtrs\">Dexterous<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>There are a few different reasons to get a product T-shirt design, and each one has different demands for the design itself. A T-shirt intended for customers would have different demands than a T-shirt intended for employees, and so you\u2019d have to design each with different goals in mind.&nbsp;<br><\/p>\n\n\n\n<p>To get you started, here are four of the most common types of custom T-shirt designs and how to design for them:<br><\/p>\n\n\n\n<ul><li><strong>Swag and promotional gifts<\/strong> \u2014 these are for people who may not know or use your brand; design them with memorability in mind, like a joke or wordplay&nbsp;<\/li><li><strong>Internal company usage<\/strong> \u2014 usually motivational or display a theme of unity; include sources of pride for your company<\/li><li><strong>Merchandise<\/strong> \u2014 because customers are paying for these, they expect a little extra; use fashionable designs and put your best foot forward<\/li><li><strong>Event souvenirs<\/strong> \u2014 these T-shirts should revolve around the special events or conventions they\u2019re commemorating; feel free to use symbols and representative icons if your event is more abstract.&nbsp;<\/li><\/ul>\n\n\n\n<p>Furthermore, you want to make sure you understand the person who\u2019s going to wear your shirts. Draw on customer data and what you know about their preferences to make a custom T-shirt design that the recipient will love \u2014 and wear over and over again. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Consider the design as a whole, not just its parts<\/strong><br><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/Agnesema_99Designs-521x1024.jpeg\" alt=\"Custom t-shirt design for The Summer Isle\" class=\"wp-image-1931\" width=\"391\" height=\"768\" data-full=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/Agnesema_99Designs.jpeg\" data-full-size=\"2001x3930\" srcset=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/Agnesema_99Designs-521x1024.jpeg 521w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/Agnesema_99Designs-153x300.jpeg 153w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/Agnesema_99Designs-768x1508.jpeg 768w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/Agnesema_99Designs.jpeg 2001w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><figcaption><br><strong>Custom t-shirt design by <a href=\"https:\/\/99designs.com\/profiles\/agnesema\">Agnesema<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Elements like what text to include and what imagery to use are individual choices, but a good custom t-shirt designer considers how they all fit together in the end. After all, the whole is more than the sum of the parts, especially when it comes to graphic design.&nbsp;<br><\/p>\n\n\n\n<p>In particular, you want to understand the concept of visual flow, the order in which most viewers notice things. For example, a viewer might first see the big bright letters of the company name, then the colorful mascot, and then the smaller text slogan underneath, all within a split-second.&nbsp;<br><\/p>\n\n\n\n<p>There\u2019s lots of graphic design techniques for influencing the visual flow, but that\u2019s what your customer T-shirt designer is for. Just make a list of all the elements you want to include and prioritize them in order. The designer will take care of the rest.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use hand lettering for a personal connection<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_99Designs-1024x629.jpeg\" alt=\"Custom t-shirt design for Canis Pomeranus\" class=\"wp-image-1932\" width=\"512\" height=\"315\" data-full=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_99Designs.jpeg\" data-full-size=\"1594x979\" srcset=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_99Designs-1024x629.jpeg 1024w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_99Designs-300x184.jpeg 300w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_99Designs-768x472.jpeg 768w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_99Designs.jpeg 1594w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><br><strong>Custom t-shirt design by <a href=\"https:\/\/99designs.com\/profiles\/dudeowl\">Dudeowl<\/a> <\/strong><\/figcaption><\/figure>\n\n\n\n<p>It\u2019s not just the meaning behind the words you use, it\u2019s also how they look. Typography is a powerful design tool, and can go a long way in how your brand is perceived. Classy, goofy, confident, easy-going \u2014 you can communicate a lot through font.&nbsp;<br><\/p>\n\n\n\n<p>Because branded t-shirts are personal anyway, one of the most effective types of typography is hand lettering, any font that looks like handwriting. The style of hand lettering works best for friendly and casual brands \u2014 the brand next door \u2014 and reads in a conversational, person-to-person tone.&nbsp;<br><\/p>\n\n\n\n<p>They\u2019re also visually dynamic and can act as a central image if you\u2019re not including a logo or other pictures. Just be careful not to overcrowd your product T-shirt design with too many eye-catching elements, which brings us to our final tip&#8230;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Avoid complex visuals<\/strong><br><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_1_99Designs-1024x923.jpeg\" alt=\"Custom t-shirt design of a mountain scene\" class=\"wp-image-1936\" width=\"512\" height=\"462\" data-full=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_1_99Designs.jpeg\" data-full-size=\"1671x1506\" srcset=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_1_99Designs-1024x923.jpeg 1024w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_1_99Designs-300x270.jpeg 300w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_1_99Designs-768x692.jpeg 768w, https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/dudeowl_1_99Designs.jpeg 1671w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><br><strong>Custom t-shirt design by <a href=\"https:\/\/99designs.com\/profiles\/dudeowl\">Dudeowl<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>T-shirts are not a perfect canvas. They fold, wrinkle, overlap, and twist around \u2014 every movement the wearer makes, your design makes as well.&nbsp;<br><\/p>\n\n\n\n<p>That\u2019s a compelling enough reason to simplify your custom T-shirt design and avoid details that might be missed from a distance or hidden within a wrinkle. Stay away from overly intricate detailing or complicated fonts, as well as including too many individual elements.&nbsp;<br><\/p>\n\n\n\n<p>Simple visuals also helps the final product look how you intended it. T-shirts are a strange canvas, and things could get lost when transitioning a complex design from a computer screen to fabric. More basic designs, on the other hand, hit closer to the mark.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where to find a custom T-shirt designer<\/strong><\/h3>\n\n\n\n<p>There\u2019s a lot of nuance to graphic design: imagery, typography, sizes, shapes, and colors, not to mention the techniques mentioned earlier about tying them all together. To truly optimize the branding message of your product t-shirt design, hire a professional designer who knows these nuances by heart.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/99designs.com\/profiles\/stvmink\">Steven Mink<\/a> is just one of many talented custom T-shirt designers at 99designs who can create a gorgeous branded t-shirt for you. Swag.com has partnered with 99designs to match you with an industry-leading professional who best fits your brand style! <a href=\"https:\/\/99designs.com\/swag\">Click here to see the perfect designer for your Swag.com T-shirt now!<\/a><\/p>\n\n\n\n<p><em>*This post was written by our Laura McLeod, Partnerships Marketing Lead, 99designs. &nbsp;If you\u2019re interested in speaking with Laura about partnerships, feel free to<\/em><a href=\"https:\/\/www.linkedin.com\/in\/lauraevemcleod\/\"><em> reach out<\/em><\/a><em>.<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For marketers, T-shirts aren\u2019t just T-shirts. They\u2019re mobile billboards for spreading brand awareness, ones that come intact with a peer&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,45],"tags":[60,80],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Creating An Awesome Custom T-Shirt Design - Swag.com<\/title>\n<meta name=\"description\" content=\"Looking to design awesome custome t-shirts. Here are 5 professional tips from a top custom T-shirt designer to help you create successful branded apparel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Creating An Awesome Custom T-Shirt Design - Swag.com\" \/>\n<meta property=\"og:description\" content=\"Looking to design awesome custome t-shirts. Here are 5 professional tips from a top custom T-shirt designer to help you create successful branded apparel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips\" \/>\n<meta property=\"og:site_name\" content=\"Company Swag &amp; Corporate Gift Ideas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promotewithswag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-03T18:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-23T19:54:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/1Tips-for-Designing-an-Awesome-Branded-T-Shirt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Giunta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Giunta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips#article\",\"isPartOf\":{\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips\"},\"author\":{\"name\":\"John Giunta\",\"@id\":\"https:\/\/swag.com\/blog\/#\/schema\/person\/dc885dfe9bca02b6915101f21bb7e97d\"},\"headline\":\"How to Design Custom T-shirts: Pro Designer Gives 5 Expert Tips\",\"datePublished\":\"2020-06-03T18:11:39+00:00\",\"dateModified\":\"2020-06-23T19:54:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips\"},\"wordCount\":1077,\"publisher\":{\"@id\":\"https:\/\/swag.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/1Tips-for-Designing-an-Awesome-Branded-T-Shirt.jpg\",\"keywords\":[\"T-shirts\",\"Tips\"],\"articleSection\":[\"Products\",\"Swag Ideas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips\",\"url\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips\",\"name\":\"5 Tips for Creating An Awesome Custom T-Shirt Design - Swag.com\",\"isPartOf\":{\"@id\":\"https:\/\/swag.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swag.com\/blog\/how-to-design-custom-t-shirts-pro-designer-gives-5-expert-tips#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swag.com\/blog\/wp-content\/uploads\/2020\/06\/1Tips-for-Designing-an-Awesome-Branded-T-Shirt.jpg\",\"datePublished\":\"2020-06-03T18:11:39+00:00\",\"dateModified\":\"2020-06-23T19:54:10+00:00\",\"description\":\"Looking to design awesome custome t-shirts. 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