AdWeek features Jeremy Parker in a video that talks about how promotional items should be more than just office equipment such as pens and brochures. It is in fact a big industry that lacks some key modern initiatives, yet often should be targeting the younger staff members in a company.
He talks about the origins of the word “swag” and how it can be a positive or negative influence on one’s brand name. Of course we believe it’s well worth the extra cost, as the higher quality product will get used, kept, worn (such as our range of higher quality promotional brand apparel) and get exposure for your brand.
As for what Swag stands for, there are often many answers such as “Souvenirs Wearables and Gifts.” Or “Stuff We All Get.” Find out more and watch the full video interview at – https://www.adweek.com/digital/swag-isnt-just-promotional-its-a-symbol-of-confidence-in-your-brand/
Or get your own Swag here and view all our items at – https://swag.com/collections/all-swag
