Office Tech, Swag Ideas, Team Building

The Most Important Swag for Startups

All great startups are built on two foundational concepts: innovative, bold thinking, and fantastic company swag.

In all seriousness, swag is important to startups for many reasons. For one, brand awareness and brand recognition is extremely important for companies vying for investment dollars. To stand out from the competition is paramount, and knowing just where to add your company logo is an important part of that. New startups also rely on swag to start to build a company culture. With the amount of work new employees are expected to contribute, cool swag is a small but meaningful way to show how much people are valued. 

Potential customers also respond well to startups that view swag as a marketing tool of sorts. Beautiful branding on high-quality swag items are a great way to drum up new business, and  freebies and merch are surprisingly effective ways to boost your public profile. 

Here are a few items we think are essential for startups and small businesses looking to take their swag game to the next level:

Best apparel for your startup team: 

Ask any entrepreneur and they’ll tell you that success relies on faking it til you make it. Look the part with great apparel that turns a crazy idea into a legitimate business. 

Custom Hoodies

Are you even a startup if you don’t have a great custom hoodie for everyone in your office? We have tons of great options ranging from warm and cozy to light and tactical. 

​Branded T-shirts

T-shirts are a cost-effective way to get employees, customers and potential clients to rock your brand. Our collection is vast, so we’re sure you’ll find something that matches your vision! 

Custom Socks

A fun way to get creative with your branding. These socks are comfy, vibrant and will hold up for a long time. 

Related content: Tips for Onboarding Remote Employees

Startup office essentials: 

Even if the office is partially remote or fully remote, you’ll want to outfit your employees with the tools they need to succeed. Add your logo to the things that make life better, and watch engagement skyrocket. Remember that our distribution platform lets you easily send custom boxes or items directly to your remote employees’ doors!

Custom drinkware: Water bottles, mugs and tumblers

Stay hydrated, stay caffeinated, stay ahead. That’s our motto. And it will be your team’s, too, once you get people the right mugs and water bottles to keep them sated in style. 

Custom Tech: iPhone chargers, bluetooth speakers and headphones

The right tech makes life so much easier. If your business is built on this idea, shouldn’t your employees live the motto? We have everything you need to create awesome tech kits that will delight and inspire your teams to grind on. 

Desk Plants with Custom Planter

It’s been proven that exposure to plants makes people happier and healthier. A nice desk plant brings the benefits of the outdoors right to the workspace. Sprinkling these throughout the office is a nice touch, as is sending them straight to your employees’ houses. 

More inspiration: Employee Appreciation Ideas Throughout the Year

Startup swag for tradeshows and giveaways

Early days of startup life will be spent in large part getting your brand out into the world. Swag to boost your profile can go a long way in doing just that. Check out our swag giveaways feature to learn more about how to easily send gifts to customers and leads remotely.

Custom Tote Bags

Tote bags are a surefire way to make sure your swag gets used. They’re relatively inexpensive, look great with artwork printed on them, and help reduce our reliance on disposable bags. That’s a win win win. 

Custom Vinyl Stickers

Clever or beautiful stickers get noticed. We give you the tools to design just that! You’ll be on laptops around the world before you know it.


Swag.com is your one-stop-shop for all the swag needs a startup will have. With just a few clicks of a button, you can easily customize, shop, store and ship high-quality swag. Reach out and we can chat about helping to create your vision.