The Misfit Entrepreneur podcast hosted Swag.com CEO Jeremy Parker to talk all things branding and disrupting an industry set in its ways.
Jeremy spoke to host Dave Lukas about starting Swag.com with a “top-down” approach, going for the big name clients right away and then building out the swag buying experience based on feedback. He discussed how a great name inspired a fresh take on an antiquated industry, among these other topics:
- Getting relevant feedback to address pain points customers may have
- Pivoting the business to find success in a challenging situation
- The power a good business name holds for memory and branding
- How “fear kills more dreams than failure ever could”
The Misfit Entrepreneur podcast provides insights from top entrepreneurs with a focus on their non-traditional methods for success. You can listen to the full episode with Jeremy on your favorite podcast platforms.
Interested in speaking with Jeremy or another member of the Swag.com leadership team? Reach out to blog@swag.com for a chance to be featured.
