ArchWell Health is a rapidly growing senior primary care provider operating dozens of centers across the United States. With 80+ locations open and plans to surpass 100 centers, their model relies heavily on distributed teams and a strong, internal culture across regions.
With this pace of growth, ArchWell faced a unique challenge: how do you scale culture, recognition, and operational consistency across dozens of physical locations — in a highly regulated healthcare environment where external gifting is limited?
A swag strategy built for internal programs
Unlike traditional merch programs aimed at customers, ArchWell intentionally designed their swag strategy around employees, center launches, and internal stakeholders.
This decision was both strategic and practical. In healthcare, compliance constraints make external gifting complex, so ArchWell leaned into swag as an internal engagement lever instead.
The result:
- Employee apparel programs
- Internal campaigns across centers
- Recognition and kudos initiatives
Apparel is a major focus, with staff across centers regularly receiving and wearing branded gear such as shirts, hats, and coats.
“As we open our centers and add new employees, we want to be able to really quickly send them all the things they need to get kickstarted,” says marketing specialist Ryan Barrett.
Because new center launches happen frequently, swag had to become a scalable part of ArchWell’s growth strategy (as opposed to one-off merchandise drops.)
Watch Ryan’s Video Testimonial
More than a platform: A true service partner in Swag Pro
For ArchWell Health, Swag Pro functions as an extension of the team rather than just a vendor.
Instead of navigating product sourcing and vendor coordination alone, Ryan collaborates directly with his dedicated account manager who helps translate his team’s ideas into tangible product options. Whether he requests standard apparel or something more custom, he says the process stays expedient and collaborative.
“If I request a new product, I’ll get five options in different brands and price points within 24-48 hours,” he explains.
This level of guided sourcing removes friction from decision-making and allows the team to move from concept to execution without delays.
Dedicated customer support that keeps projects moving
According to Ryan, Swag Pro’s dedicated account manager is also key to maintaining seamless swag flow across locations. Quick answers and personalized problem solving help him stay on track while managing multiple projects simultaneously.
Rather than getting stuck in long email threads or waiting on vendor responses, Ryan’s account manager helps him resolve issues quickly and keep initiatives on schedule.
He also highlighted the efficiency of the entire support experience. “The turnaround time for questions, concerns, or new items is always so quick and simple,” he says. “It’s strong customer service.”
A centralized inventory system that supports large-scale internal distribution
As ArchWell expanded further, ad hoc merch ordering became unsustainable. The organization needed warehousing, bulk ordering, and fast fulfillment to support multiple centers simultaneously.
Instead of scrambling for items per request, the team now:
- Orders in large batches
- Stores items centrally
- Distributes across locations as needed
According to Ryan, this depth of backend support helps his team maintain consistency and efficiency as they scale. “It’s really nice to have everything sitting in that warehouse ready to go,” he says.
High-touch support enabling fast-moving internal initiatives
With more centers launching and employees onboarding monthly, speed of swag execution is essential. ArchWell relies on Swag Pro’s white-glove support to keep orders flowing.
This removes operational burden from internal teams who don’t have time to manage complex swag logistics themselves.
By repositioning swag as internal infrastructure, ArchWell Health has built a reliable system that matches their growth pace —center after center, launch after launch.
