In 2025, breaking through the noise to get your brand noticed requires some creativity. Creative custom promotional products are the perfect tool to give your company or org the attention you need!
Great promotional products fall into a few different categories. They are either useful, fun, memorable, or ideally, some combination of all three. The best promotional products are things that people want to use and spark joy—all while reminding your audience about your brand.
Promotional items serve as powerful marketing tools that enhance brand recognition and loyalty. When carefully selected, these items not only provide practical value to recipients but also keep your brand top-of-mind in their daily lives. From branded tote bags to tech gadgets, the right promotional items can make a lasting impression and drive customer engagement.
They also create opportunities for repeated exposure, as customers use these items in various settings—broadening the reach of your brand. Incorporating high-quality promotional items into your marketing strategy ensures your brand is remembered and appreciated!
Choosing the right promotional products to represent your brand can be a bit overwhelming, however. We carry thousands of products, all ready to be customized with the art or branding you need to create standout giveaway items at your next event. With so many to choose from, how can you even get started looking?
That’s where we come in. Whether you’re shopping for unique, trending products or classic swag that’s always in style, Swag.com makes it easy to browse and customize the perfect items for your brand. Looking for an enterprise-level swag solution? We love to recommend our partner platform, Printfection, to customers who have more complex swag programs and need VIP service that scales with them. With Printfection, you get a dedicated account manager and merch expert who operate as an extension of your brand team, helping you choose the right products, navigate ongoing swag logistics, and optimize your swag strategy.
Below, we’ve put together a list of our absolute favorite promotional product ideas. These ideas combine classic swag that’s always in style with more unique items that we see trending among top companies this year.
Classic Custom Promotional Products
Stickers are a must have for events, giveaways and general brand awareness. These high quality stickers are completely customizable down to the size, shape and colors. Order a box and have them on hand for whatever branding experience you need.
Ocean Bottle 34 Oz. Water Bottle
Upgrade your hydration game with the award-winning Ocean Bottle 34 Oz. Water Bottle!
Designed to keep your cold drinks cold and your hot drinks hot, this bottle combines functionality with sustainability. Made from double wall vacuum-insulated stainless steel and recycled materials, it’s perfect for eco-conscious consumers.
Each purchase funds the collection of at least 1,000 plastic bottles in weight before they enter the ocean, supporting collectors worldwide with financial stability and access to essential resources.
Small pouches are popular swag items, especially at events or conferences. A well-made pouch like this one will get used over and over again, ensuring that your branding gets noticed and remembered.
Swag.com Unisex Cotton Crew T-Shirt
T-shirts are a tried and true giveaway item that people know and love. Our Swag.com cotton t is comfortable, stylish, and comes in enough colors to ensure you’ll be able to find the right design to match your company’s branding. Did we mention they’re extremely affordable? This t-shirt is also available in a women’s cut/fit
H2go 24 Oz. Classic Aluminum Water Bottle
Water bottles make great promotional products because they get used, they are well-positioned to display a logo, and they promote wellness in an eco-conscious way. Sometimes you don’t need to get too fancy, and for people looking to create a significant number of water bottles we think this option is perfect.
Yes, pop-sockets are still hot! In fact, they are still one of the most popular promotional products we offer. We like this version because it’s completely customizable and built to last. Works for any smartphone.
There is a certain retro charm to buttons that is heading back in vogue this year. With the rise of in-person events imminent, folks are leaning into the nostalgia of physical items that used to dominate the promotional products space. These come in a tremendous variety of shapes and sizes.
Another retro classic that’s coming back into style is the classic diner mug. Simple ceramics with bold colors and tasteful logos are heating up, and the Monaco is one of the best examples of it. Both dishwasher and microwave safe, this is the perfect mug to create and distribute in bulk. Create your perfect custom mugs today!
As we’ve stated many times before, useful swag often wins the day. Especially for conferences, tradeshows and other events that require people to travel to them, a smart piece of tech-organizing equipment is sure to make a splash.
Unique Promotional Products
Get ready to smash your way to fun with our Wooden Pickleball Paddle Set!
Ideal for all ages, this set is perfect for lively games at the beach, park, or in your backyard. It includes two wooden paddles and two balls, all neatly packed in a stylish carrying case.
The paddles offer full decoration options with digital print, allowing customization on both the front and back, as well as on the carrying case. Weighing just 2 lbs, the set is lightweight for easy transport yet durable for intense play.
This is not your typical run of the mill stress ball. These bad boys are constructed from a soft cloth material, making them soothing in your hand with the bonus ability to clean screens if needed. It’s the perfect item to plant on your desk.
Big events often require traveling. Show your audience you understand them with a custom dental kit perfect for travelers who may have left something important at home! Includes all the dental hygiene equipment you’d want to feel your best.
Socks are hands down the most popular swag item to give out for brand promotion. They are subtle, fun, useful, and if you choose this model in particular, completely customizable down to the last fiber. Live your brand with an exceptionally comfortable piece of marketing!
Pump up the jams with the JBL Clip 4 Speaker, a compact powerhouse delivering rich JBL Original Pro Sound in a portable package.
Its unique oval shape fits perfectly in your hand, making it the ideal companion for music on the go. Whether you’re hiking, biking, or hanging out with friends, the JBL Clip 4 ensures your favorite tunes are always within reach. With its bold style and expressive details, it looks as good as it sounds.
Wellness is always in, but we’re seeing a trend to take it even more seriously. The bead technology in this Plush Eye Mask delivers warm and cold therapy — simply microwave for warm therapy or freeze for cold therapy! Choose from a number of colors.
Along with many other trends from the 80’s and 90’s, scrunchies have made a comeback in a big way. We’re not mad at it. Get in on the action with this fully customizable model that’s perfect for a tongue-in-cheek marketing campaign or giveaway item.
Okay so there isn’t anything especially unique about pens in general. But the Jotter Pen is simply one of the most fun and satisfying pens in the game. Not only do they come in great colors, they write like a dream. Trust us, this is the one you want.
Disposable koozies have their place in the world, but as people lean into an ever-more eco-friendly mindset, Asobu’s reusable take on this classic promotional product is guaranteed to go over well. Not only that, but it will actually insulate your beverage of choice in addition to keeping your hands warm.
Waterproof Outdoor Bluetooth Speaker
A rugged, high-fidelity speaker makes an incredible custom gift or giveaway item. We love this model because it’s waterproof and has an extremely long battery life — making it the perfect item for all day adventures.
Read More: 20 “Oddball” Unique Swag Ideas to Make Your Brand Stand Out
This list is a great starting place for you to begin putting together a plan for what promotional products will be right for your brand. We carry thousands of amazing items, all available for customization. We can also help you store and distribute your swag wherever it needs to go.
Want to speak with an expert about your vision? Fill out the form below and one of our Swag representatives will reach out to you as soon as possible.
