Swag Ideas

The Best Small Business Promotional Items

Custom promotional products can help boost any small business’ profile. The trick is to choose the right products for your organization!

Small businesses face the challenge of maximizing visibility of their brand while not maintaining a large marketing budget. The key to standing out with swag, is not having the biggest budget, but being creative with the budget you do have! Creative marketing initiatives are oh so important for small fish in a big pond, and thoughtful custom swag is one of the best investments in this category. 

Whether you are giving away promotional items at a conference or tradeshow, sending corporate gifts to potential clients, or simply offering swag to passers by outside of your business, thoughtful customized items help make an impression on people that cuts through the noise of thoughtless digital marketing. 

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Gifting everyday products that people want but don’t necessarily want to buy for themselves, is a great way to make them think of you when they are using that product. Pens and hand sanitizers will always be popular promotional products, but if you want to dig a little deeper, here are some of our favorite creative options for small businesses looking to make an impact with custom promotional products:

Mini First Aid Kit

These mini first aid kits are easy to carry in a purse, gym bag or center console. It is great for anyone to keep on them just in case! And when the time comes to use it, people will be thankful they had the supplies without having to go out of their way to buy the kit. They are bound to think of your company when they are effortlessly bandaging up a bruise or bump.

Perfect for: tradeshow giveaways, gifts for clients

42” Recycled Auto Umbrella

Umbrellas are an unexpected piece of swag that always goes over well. You never know when you need one, and when you do, you’re grateful to whoever supplied it to you! This version is made from recycled materials and big enough to keep you dry in serious weather. 

Perfect for: gifts for clients, giveaway swag

Asobu Reusable Straw Kit

Eco-friendly swag is always popular, and reusable straws are some of the best options out there. Asobu makes a fantastic model, featuring a bendable section and a customizable carrying case. 

Perfect for: gifts for employees, giveaway swag

Stuff Sack Tote Bag

Tote bags are good. Tote bags that fold down to nothing are great. This recycled polyester bag rolls into a built-in carrying case so you can toss it in the back of your car, or bottom of your purse. Comes in a wide variety of fun colors.

Perfect for: giveaway swag, gifts for clients

Selfie Ring

For the bulk of us, working from home comes with struggles of barking dogs, bad lighting for Zoom calls and children running around behind our calls. We can’t help you with your kids or your dogs (sorry) but we can help you have great lighting no matter if you’re calling in from school pick up or your home office. These selfie lights are perfect for your phone or your laptop and will make any lighting Zoom call worthy!

Perfect for: giveaway swag

Mix Bound Journal

Despite everything being online nowadays, everyone loves a good notebook or journal at the end of the day. Whether it is used for work or your personal journal, it is nice to put pen to paper to get your thoughts out sometimes and it is always good to have an extra journal on hand.

Perfect for: gifts for clients, gifts for employees

24 Can Tote Cooler

Whether you need to take a trip to the grocery store or you’re packing up for a picnic, a cooler bag is always good to have on hand! Reusable bags are always great anyway, and one that will keep your food and drinks cold is even better!

Perfect for: swag giveaways, gifts for employees, gifts for leads

3” x 3” Paper Note Pad

Sticky notes are still popular in 2023. Like all good swag, a custom notepad offers a usefulness that people don’t often think about until they need it. Your audience will love the thickness of these notes, which are printed on 50lb paper. 

Perfect for: gifts for employees, gifts for leads, gifts for customers

18oz Collapsible Water Bottle

Water bottles are a time-tested piece of swag, but sometimes you need to go above and beyond to cut through the noise. A collapsible water bottle does just that, offering a unique twist on what can be an overused item. This bottle condenses to half its size when empty, and holds 18oz of liquid when full.

Perfect for: giveaway swag, gifts for customers

Pop Socket

Until we replace smartphones with neural implants, or at least until people stop making them bigger every year, Pop Sockets will continue to be one of the most popular and effective pieces of promotional products. These stick to the back of any phone or phone case with a gentle adhesive that won’t fall off but is easy to remove. 

Perfect for: giveaway swag, gifts for leads

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No matter what your small business specializes in, we can help you find the perfect promotional products to tell your story for customers, employees or leads. Remember too that we are able to distribute your swag anywhere around the world, no matter if it needs to go to one address or hundreds!

Want to learn more about how we can help you execute your swag vision? Fill out the form below and an expert swag representative will reach out to chat as soon as possible!