Swag Ideas

The Best Small Business Promotional Items

Custom promotional products can help boost any small business’ profile. The trick is to choose the right products for your organization!

Smaller businesses face a unique challenge to building their brand: how can you maximize visibility and messaging without a massive budget? Creative marketing initiatives are oh so important for small fish in a big pond, and thoughtful custom swag is one of the best investments in this category. 

Whether you are giving away promotional items at a conference or tradeshow, sending corporate gifts to potential clients, or simply offering swag to passers by outside of your business, customized items help make an impression on people that cuts through the noise of digital marketing. 

No matter what you are looking for, Swag.com makes it easy to find the right custom items at the right price. Best of all, we’ll help you handle the distribution to wherever you need. 

Here are some of our favorite options for small businesses looking to make an impact with custom promotional products:

Jolt Power Bank

The Jolt is a simple power bank that gets the job done without a huge price tag or unnecessary features. Charge up a smartphone, headphones or any other small electronic device with the same speed as a wall charger. 

Perfect for: tradeshow giveaways, gifts for clients

42” Recycled Auto Umbrella

Umbrellas are an unexpected piece of swag that always goes over well. You never know when you need one, and when you do, you’re grateful to whoever supplied it to you! This version is made from recycled materials and big enough to keep you dry in serious weather. 

Perfect for: gifts for clients, giveaway swag

Asobu Reusable Straw Kit

Eco-friendly swag is always popular, and reusable straws are some of the best options out there. Asobu makes a fantastic model, featuring a bendable section and a customizable carrying case. 

Perfect for: gifts for employees, giveaway swag

Stuff Sack Tote Bag

Tote bags are good. Tote bags that fold down to nothing are great. This recycled polyester bag rolls into a built-in carrying case so you can toss it in the back of your car, or bottom of your purse. Comes in a wide variety of fun colors.

Perfect for: giveaway swag, gifts for clients

2oz Hand Sanitizer

It might not be the most exciting item, but custom hand sanitizers show your audience that you care about their safety, and can offer something genuinely helpful. For COVID and beyond, having a bunch of these custom sanitizers on hand is a good idea. 

Perfect for: giveaway swag

Pop Pen Cup

With the rise of the WFH office has come the rising need for WFH office supplies. This fun desk accessory is a great way to get your branding in front of people— as a bonus, if it’s sitting in a work area it is likely to bring your company front of mind when your audience is making business decisions. 

Perfect for: gifts for clients, gifts for employees

Silicone Wristband

Harkening back to the popularity of the Livestrong bracelets of the early 2000s, silicone wristbands are making a big comeback. They are fun, inexpensive and a great way to bring customers or potential customers closer to your brand. 

Perfect for: swag giveaways, gifts for employees, gifts for leads

3” x 3” Paper Note Pad

Sticky notes are still popular in 2022. Like all good swag, a custom notepad offers a usefulness that people don’t often think about until they need it. Your audience will love the thickness of these notes, which are printed on 50lb paper. 

Perfect for: swag giveaways, gifts for leads

Wood Finish LED Clock

If you want to step up your promotional product game a little bit, offering a more high-end piece of swag can offer a strong ROI. This programmable wooden alarm clock is a very fun gift that will spruce up an office space for your customers, employees or leads. It displays the date, time, and temperature!

Perfect for: gifts for employees, gifts for leads, gifts for customers

18oz Collapsible Water Bottle

Water bottles are a time-tested piece of swag, but sometimes you need to go above and beyond to cut through the noise. A collapsible water bottle does just that, offering a unique twist on what can be an overused item. This bottle condenses to half its size when empty, and holds 18oz of liquid when full.

Perfect for: giveaway swag, gifts for customers

Pop Socket

Until we replace smartphones with neural implants, or at least until people stop making them bigger every year, Pop Sockets will continue to be one of the most popular and effective pieces of promotional products. These stick to the back of any phone or phone case with a gentle adhesive that won’t fall off but is easy to remove. 

Perfect for: giveaway swag, gifts for leads


No matter what your small business specializes in, we can help you find the perfect promotional products to tell your story for customers, employees or leads. Remember too that we are able to distribute your swag anywhere around the world, no matter if it needs to go to one address or hundreds!

Want to learn more about how we can help you execute your swag vision? Fill out the form below and an expert swag representative will reach out to chat as soon as possible!