Team Morale

How to select the right promotional products to represent your business

Focus, focus, focus on your business, with these promotional items

The sole aim of promotional products with your custom logo is to drive customer interest in your business. Business promotional items used over longe periods of time will keep up brand awareness. However, with so many different products available, choosing the right ones for your business can be difficult. To help, here are a few questions you need to ask to help you choose the right swag for your needs.

1) Who are you talking to and where are you meeting them?

Who is your target audience? What are the demographic of the customers you’re looking to attract — age, activities, income. What about your existing customer?  Is your strongest appeal to corporate clients or the larger community? Are you gearing up for a trade show? Are you looking for corporate gifts? Drinkware, t-shirts, and sweatshirts for sports and corporate events? Jackets and vests for trail hiking? Duffle bags and backpacks for travel? Or date books and tote bags for family activities? How about eco-friendly giveaways made in the USA? Your target audience will impact how, where, and which promotional items you select. Answering these questions about your audience are key to all your marketing efforts, so determining the answers is helpful beyond just your swag strategy. Once you know these basics, can help you. All the way from choosing the right promotional item choice through custom printing and timely delivery.

2) What’s your best strategy for your budget?

The right promotional strategy has to fits within your budget. Are you looking for lower-priced promotional items for tradeshow giveaways? Or more luxury items for corporate gifts or customer appreciation? But, whether the budget is large or small you have to spend wisely and choose items that will be used and appreciated, not thrown away. If you can find the right items for your audience they’ll make your company logo and brand unforgettable. What outcome could be better than customers old and new regularly thinking about your company?

3) What is your distribution plan?

Once you choose the right products, you have to consider how you are going to get these awesome promotional products into the hands of your prospects and customers. If it is for your trade-show and event marketing, plan ahead to make sure your are not paying extra to rush items to the events. Or order in bulk to reduce overall costs. Don’t have room to store all the swag needed for your busy event schedule, let us hold it in inventory and ship the items to were you need them.  Not only will this save you money, it will save you the time and stress of counting your swag and packing and shipping boxes.

Or maybe you want to mail these out to customers and/or prospects as part of a direct-mail campaign. Do you want to label each package and send out? Let us handle it. Just  upload your list and have us handle the rest. Learn more about more out swag inventory options.

Be the hero! has all the tools you need to help implement your business promotional strategy, including our expert staff. For your small business or large, we will ensure that your logo appears on the right product to best advantage on every item you choose. We’ll advise you on sizing, logo positioning, choice colors, and packaging options. Most items support full color printing. And if you have a rush order, we’re ready.

Check our site to see all the best sellers at, including t-shirts and polo shirts, water bottles, tumblers, tote bags, drawstring bags, high quality notebooks and journals, promotional pens, and luggage tags. Our drinkware includes stainless steel and ceramic travel mugs and desk mugs. And we have mixer-style tumblers and eco-friendly mugs and tumblers, single wall and insulated koozies, and keylight and paddle bottle openers, too! We also have custom lanyards, keychains, and carabiners that are always popular giveaways. has a selection of Moleskine and other bookmark journals and notebooks to hold to-do lists, meeting notes, cellphones, and business cards. And every custom notebook needs a promotional pen. Our many choices include grip rollers, gel pens, Paper Mate, London Twist, Bic clic, and a set of colorful highlighters and don’t forget sticky notes.

Personal care stress relievers (like our custom stress balls) can work like a charm. We have organic and eco-friendly scented hand and body lotions, first aid for lips with moisturizing lip balms and sunscreen, hand sanitizers, and even a full size yoga mat & carry bag ready for your company logo. Our tech promotional items can’t be beat. has compact power banks and chargers with space for your logo and brand, and some first-rate logo-ready ear buds, headphones, and sleek flash drives. Add a PopSocket to prop up a cellphone or tablet, and a custom mouse pad, and you have some unforgettable new and returning customer pleasers. will help you make the most effective use of your promotional budget. Contact us today and we’ll get started.