Swag Ideas

The 20 Best Custom Backpacks for 2023 and Beyond

Corporate gifting doesn’t need to be difficult—although there are some great intricate gifts that can work wonders for personalizing your gifting strategy, sometimes, all you need is a classic gift that anyone would love.

A gift like a custom backpack, for example.

As much as we love other kinds of bags, such as tote bags, it’s hard to beat the classic shoulder strap backpacks. They’re useful in so many different situations, including:

  • Heading to work
  • Beach days
  • Hiking
  • The gym
  • Commutes
  • And more

Whether you’re gifting to valued employees or nurturing your customer relationships, custom backpacks are the perfect answer. 

To help you pick the right one, we’ve listed out 20 of our favorites—we’ve also separated them into five categories:

  1. Classic custom backpacks
  2. Upscale custom backpacks
  3. Custom backpacks for tech
  4. Custom backpacks for the outdoors
  5. Sustainable custom backpacks
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Classic custom backpacks

The classics don’t need to be complicated—and luckily, when it comes to gifting, they work. 

These classic custom backpacks are what you think of first when you think of backpacks. They’re stylish, offer top-notch utility, and they make the perfect gift for both clients and employees alike.

Mila Backpack

Classic, yet modern. That’s the best way to describe this stylish Mila Backpack!

Coming in a classy graphite color, the Mila Backpack helps you travel with all of the simple essentials for a modern lifestyle. It features an on-trend rucksack, a zippered main compartment with a 15” laptop sleeve, and padded straps and go handles to make carrying a breeze. For additional storage, you’ll also find additional side pockets and a convenient front pocket for your everyday carry.

Now all that’s left is to add your logo or some company branding, and you’ve got an incredible gift for employees, customers, and everyone in between!

Tranzip Backpack

We love a classic custom backpack with a classy urban feel—especially one that comes in a modern all-black colorway.

Navigate through the city in style with the Tranzip Backpack! The daypack design helps you get around town with your everyday carry and features a wipe-clean tarpaulin bottom, a large zippered front pocket for easy access items, and top loops to secure a light rain jacket or umbrella. Inside, you’ll find an interior mesh pocket and a main compartment big enough for a 15.6” laptop.

With custom branding or a logo, this will make the perfect addition to your gifting schedule. 

Everyday Custom Backpack

Many of us love a good throwback to our student days. And even if you don’t, we still think you’ll love this Everyday Custom Backpack!

Whether it’s carrying books, a laptop, gym clothes, or anything else, this Everyday Custom Backpack is a must-have. It features nylon webbing straps and tough zippers that hold everything in and keep your items safe. With this backpack, you’ll have a large main compartment and a front pouch for easy access. 

The best part? It’s fully customizable! Upload a front design, back design, front pocket flap design, and even a zipper gusset design! 

Jansport Cool Student

Jansport has always been a classic backpack brand. They offer reliable and stylish backpacks to suit any occasion—like this Jansport Cool Student backpack. 

This backpack features synthetic leather bottom and trim with an internal 15” laptop sleeve for your tech carry. You’ll also love the ergonomic design, with S-curve shoulder straps and a fully padded back panel for even more comfort. For pockets, you’ll find a pleated front slash pocket, two large main compartments, a front utility pocket with an organizer, and a side water bottle sleeve. 

Ready to add some branding elements? We know your clients and employees will love this custom backpack! 

Upscale custom backpacks

We get it—sometimes, you want to make a truly great impression with some upscale gifting ideas

No problem. We have some great upscale custom backpack options that we know will leave a positive impact on your customers and employees. Check out these four picks. 

Bugatti Central Backpack

With a name like “Bugatti Central Backpack”, it has to be a classy and stylish upscale bag, right?

One look at the Bugatti Central Backpack will tell you that it’s a must-have for those who want to look their best while commuting. Combining classic design with modern life functionality, this bag is perfect for carrying everyday essentials around the city. It features textured vegan leather, a large main compartment, locking drawstring closure, and a cover flap with two front buckles. 

Pick either black or brown, add your branding, and wow your clients with this classy backpack! 

North Face Fall Backpack

We couldn’t have a list of upscale custom backpacks without featuring the North Face!

No matter where you’re heading, the North Face Fall Backpack is a great choice for your everyday carry. It can hold all your gear, from laptops to snacks and beyond. One of the best features is the FlexVent™ suspension system that includes custom injection-molded shoulder straps and a padded mesh back panel with a spine channel for maximum support, ventilation, and easy carrying. You’ll also find all of the pockets you need, from a large main compartment to a front easy-access zippered pocket. 

All that’s left is to choose from three colors and add a logo!

NYC Backpack

When it comes to sleek and modern designs, it doesn’t get much better than the NYC Backpack!

This city-inspired backpack is designed with bold lines and a clean, modern profile. The main compartment is big enough to fit a 15” laptop, and it even has anti-theft and TSA-friendly rear full-zipper access built into the design. Lastly, it’s water and wear resistant—the ideal upscale backpack gift for clients, customers, or employees. 

Make it your own with some custom branding and you’ve got a keeper!

Briggs & Riley Slim Backpack

This Briggs & Riley Slim Backpack is the definition of upscale—we just had to include it!

Featuring a must-have slender profile, this backpack is easily accessible, versatile, and keeps everything well-organized—all traits that you’ll want in a go-to bag. It’s also lightweight, despite being able to hold a 15.6” laptop in its large main compartment. You might even forget that you have it on! 

Sold on the Briggs & Riley Slim Backpack? Brand it with your logo and you’re good to go. 

Custom backpacks for tech

For most of us, tech is a significant part of our everyday carry. We all have phones on us, but for some, commuting with a laptop and other tech is necessary.

If you really want to personalize your gifts, you’ll want to give those who carry tech with them the ideal backpack that’s made for their items. Here are our favorite custom backpacks for tech! 

Repreve 15” Computer Backpack

It has a classic look that we simply couldn’t leave off our list!

The Repreve 15” Computer Backpack features a convenient zippered front pocket, adjustable shoulder straps, but most importantly: A main compartment with a laptop sleeve that will fit a 15” laptop. We also love the environmentally friendly nature of this backpack—it’s made from recycled polyester!

Grab this backpack with some custom branding elements and offer a great gift to your techie customers and employees. 

Corbie Computer Backpack

Sleek silhouettes are always a go-to—even for tech backpacks.

The Corbie Computer Backpack has everything you need for your tech everyday carry—just in a slimmer profile that’s visually appealing and has you looking stylish. You’ll find a padded laptop sleeve that fits 15” laptops, comfortable, padded shoulder straps, and more. But the real attraction is the side USB port and cable on the side!

Choose either charcoal or navy/gray and add your branding—we know your clients and employees will love this one! 

Blade Backpack

One look at the Blade Backpack and you’ll see what we see—a stylish tech backpack that anyone will love for their commutes.

This backpack is anything but ordinary. Made of frosted polyester that’s cool to the touch, the Blade Backpack features heavy-duty reinforced handles, an organizational panel pocket, front zippered compartments, and a main compartment with extra padding for up to a 17” laptop. This is the kind of backpack you’ll want for your high-end devices, and we know your clients and employees will appreciate it, too. 

All that’s left is your branding or logo! 

Zoom TSA Computer Pack

We couldn’t talk about our favorite tech backpacks without mentioning the Zoom TSA Computer Pack.

It’s all about the features: A main compartment with a tablet sleeve, a mesh organizer pocket, signature Zoom lining, and the best part—a padded rear TSA laptop compartment for computers up to 15.6”. Padded back and rear shoulder straps also make it a breeze to carry, whether you’re commuting to work or headed on a plane. 

Brand this backpack with a logo and you’re left with a gift that customers and employees can all appreciate! 

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Custom backpacks for the outdoors

Custom backpacks are great for your outdoorsy customers and employees—whether they’re hiking, hitting the trails, or any other kind of outdoor activity.

Here are four of our favorite backpacks designed for the outdoors! 

25L Dry Bag Backpack

If you’re looking for a custom backpack for the outdoors, waterproof bags are an excellent option.

This 25L Dry Bag Backpack is exactly what you need. It features waterproof seams and a roll-top closure to help create a waterproof seal and protect your belongings from the elements. A front zippered pocket offers additional storage, and a unisex sternum strap, adjustable waist strap, and padded shoulder straps combine to make this bag comfortable to wear—no matter the occasion.

Customize the 25L Dry Bag Backpack with your branding and you’re good to go! 

Shane Backpack

Continuing our waterproof bag theme—how about a backpack with a little more color?

The Shane Backpack is made from tarpaulin material and offers plenty of space in its interior pocket. Durable, waterproof zippers and nylon webbing help make this backpack ideal for braving the elements, and scuba foam-padded shoulder straps make it easier than ever to carry—no matter where you’re headed.

Add some branding, choose your colors, and impress your clients or employees with the Shane Backpack!

Camelbak Eco Pack

If we’re talking about outdoor custom backpacks, we’re talking about CamelBak.

The CamelBak Eco Pack blends the best of both worlds—it works great for braving the outdoors, but also works as a basic everyday carry backpack, with a large inner compartment that can fit a 15” laptop. That same compartment can also be used with a CamelBak reservoir for seamless transition between work and play. The bag is also made from waterless dyed lining, recycled poly air mesh, and C0 DWR. 

We know your clients and employees will love this one—customize it with your branding and put a smile on their faces! 

OGIO Metro Pack

We love a backpack with several colors to choose from!

The OGIO Metro Pack has a rugged look and feel to it—perfect for the outdoors. Weatherproof, fleece-lined pockets and an adjustable sternum strap make this backpack a must-have for your outdoorsy clients and employees. Choose from four stylish colors: Petrol, indigo, noise, or black. The bag also works well for everyday carry, with a convenient 15” laptop sleeve! 

Sustainable custom backpacks

Sustainability is important to us—and we know many of your customers and employees feel the same way.

Gifting sustainable items can help your customers, employees, and you yourself feel better about the impact you leave on the planet. When it comes to gifting custom backpacks, we have some great sustainable options that use organic materials or are made by brands with sustainable initiatives that we love! 

Bugatti Gin & Twill Backpack

Vegan leather, anyone?

For some, the environmental impact of leather can be a dealbreaker. With the Bugatti Gin & Twill Backpack, you get the classy look of leather—but with vegan leather! It’s also water resistant and feature soft-touch inner lining with a large accordion gusseted main compartment big enough for a 15.6” laptop.

Gift your clients and employees with a gorgeous vegan leather backpack—all you need to do is add your branding! 

Incase Compass Backpack

All we can say is this: We love Incase’s giveback program.

Incase is donating 1% of all global sales to an environmentally-minded non-profit committed to doing the on-the-ground work it takes to protect our planet. They also partner with BIONIC to recover and process plastic wastes from our oceans. What a great reason to go with this incredible Incase Compass Backpack! You’ll also be getting a backpack with must-have features, including a plush faux-fur lined laptop compartment big enough for a 16” MacBook Pro or iPad. 

Canyon Backpack

Who knew that something so stylish could be made from recycled plastic bottles?

The Canyon Backpack helps you showcase your brand’s commitment to the environment. Made with recycled plastic bottles, this backpack has all of the essentials: A 15” laptop compartment, tablet pocket, and multiple zippered pockets for extra storage. A classy and modern black color makes this a stylish bag for all of your clients and employees.

Make it your own with some custom branding and you’re set. 

Osprey Arcane Roll Pack

Recycled polyester and recycled plastic bottles—the Osprey Arcane Roll Pack manages to look stylish and provide top-notch functionality while cleaning up the environment!

This high-end backpack from Osprey has a vertical zip front panel stash pocket with side water bottle pockets for added convenience. Inside, you’ll find a 15” padded laptop sleeve to protect your tech and a document sleeve for any additional important docs. The compartment opens using a roll top with webbing and an aluminum buckle closure.

This is the bag all of your clients and employees need. Add your branding and pick it up today! 

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Find More Incredible Custom Backpacks from Swag.com

Looking for more custom backpack options?

While these are 20 of our favorites, Swag.com has so many more options in different styles, colors, materials, and use cases. With over 100 different custom backpacks to choose from, we know you’ll find the perfect gifting option for your business.

Shop our custom backpacks collection today!