Products, Swag Ideas

2024’s Best Custom Bags – Backpacks, Totes & Duffels

Toward the end of the year, employers and client managers all look for ways to send holiday gifts that people actually want to keep and use. In our experience, custom printed bags, backpacks and totes are among the best picks in that category. What’s better for a holiday gift bag than a bag itself!

We’ve compiled a list of our favorite customizable bags across a number of uses. Whether you’re looking for a custom tote bag that will help your remote employees feel more connected to the company when they hit the farmers market, or a luxury duffel bag for your top clients, we’ve got you covered. 

Eco Friendly Custom Tote Bags

These eco friendly tote bags are our top picks for employee gifts that are as good for the planet as they are for carrying groceries back home!

The Recycled Cotton Tote Bag is made from recycled garment clippings and recycled polyester waste products. It’s sturdy, large enough to be genuinely useful and looks fantastic with logos that have been heat transferred to its surface. 

Recycled Cotton Tote Bag with an example logo digitally printed on the front


Our Eco Cotton Canvas Tote Bag is made with 100% organic cotton: the process to farm this cotton is significantly better for the soil and environment at large. The bag comes in three colors, and has a great price point for large-scale orders.

Eco Cotton Canvas Tote Bag in Navy

We also love the Renew RPET Packable Shopper Tote Bag! This modern and sustainable eco-friendly packable shopper tote is made of recycled fabric and webbing made from plastic bottles.

Renew RPET Packable Shopper Tote Bag in Black


Finally, this Vegan Leather Tote Bag is a cool way to gift a more premium feeling bag, without the cost or environmental expense of using real leather. The whole thing is completely customizable, allowing for lots of creative freedom to express your brand’s identity.

Vegan Leather Tote Bag shown in a custom design on top of a person's shoes


Custom Duffel & Gym Bags

These custom duffel bags make getting in a quick workout easy and convenient. Here are our most popular models.

The custom BABOON TO THE MOON Go Bag Small fits about 3-5 days worth of clothing and is TSA approved as carry-on luggage. The 40L go bag is perfect for road trips, beach adventures and extended weekend getaways. Its weatherproof outer shell makes it easy to clean, so it’s great for all adventures.

BABOON TO THE MOON Go Bag Small in Blue shown packed full

The Nike Brasilia Large Duffel Bag is an especially attractive gym duffel, featuring premium fabric and reinforced stitching. It also has multiple exterior pockets for quick-grab convenience.

Nike Brasilia Large Duffel Bag shown packed full with shoes in the open bottom


We love The North Face Duffel Bag because it offers a separated main compartment that makes it very easy to keep dirty clothes separate from clean ones. This custom gym bag also has handy side straps that make it easy to move and store. 

The North Face Apex Duffel Bag in Blue/Black


Finally, the Samsonite Wheeled Duffel Bag boasts maximum durability for the toughest travel. It’s constructed using water resistant polyester, has a locking pull handle and smooth rolling wheels. This bag makes traveling that much easier.

Samsonite Wheeled Duffel Bag in River Rock shown packed full and in a wheeling position


Custom Backpacks for Commuters

Empower your team to take on the world by outfitting them with smartly-designed and beautifully-branded custom backpacks.

Commuters and adventurers alike will love the Timbuk2 Eco Parkside 2.0 Backpack for its versatility and style. Loaded with useful organization and well-suited for anyone, you can take this bag to a conference or a business meeting.

Timbuk2 Eco Parkside 2.0 Backpack in Black


The OGIO Commuter Backpack is another great custom backpack choice for commuters. It’s sleek, comfortable, and keeps your accessories safe and organized. It has an easy-access padded laptop/tablet compartment, a front pocket for valuables and phone and interior organization panel.

shown with a water bottle in the side pocket and the front flap open to show a notebook and pens in the pockets


The Canyon Backpack is an easy option for any commute. It features a 15” laptop compartment, tablet, and multiple zippered pocket. An added bonus is that it’ it’s made with recycled plastic bottles.

Canyon Backpack shown open in a top and bottom compartment with tech accessories inside


And for a great sling bag, American Tourister Sling Backpack features a large main compartment with zippered mesh pocket as well as an interior mesh bottle pocket and a padded tablet pocket with tricot lining.

American Tourister Sling Backpack with an example logo on the front


Custom Travel Bags for Setting Out in Style

Our top picks for bags that make travel a breeze. Make your mark on a gift that’s as useful as it is stylish.

The The Goods Recycled Sling Bag is made from 600D RPET. This sling features a front zippered pocket and a zippered main compartment. The padded, adjustable shoulder strap and RPET lash tab upgrade this sling.

The Goods Recycled Sling Bag in Grey shown with a notebook, sunglesses, and a cell phone sticking out of the pockets


Another custom bag in the sling variety is the Fully Custom Puff Puff Sling Bag. This full customizable puffy sling keeps your everyday essentials close and your hands free. And it’s stylish too!

Fully Custom Puff Puff Sling Bag shown in an example design


The Custom PVC Dopp Kit is a perfect bag that folks will find useful across the board. Of course it’s perfectly designed to carry toiletries, but it could also function as a bag for cables, tech accessories or any other thing that might be useful to have while traveling.

Custom PVC Dopp Kit shown in an example custom design


Finally, the Large Belmont Pouch is a great multi-purpose custom bag you can use to make life easier on the road. People love this bag for its great color way and tough design.

Large Belmont Pouch in Olive


Bags are the perfect gift for any occasion. Check out all of these bags and more at Swag.com!


Looking for more inspiration or ideas? Our team of expert swag curators are eagerly awaiting to hear from you in order to put together the perfect items for your project. Fill out the form below to get in touch.