It’s no secret: Whether you’re a B2B or B2C brand, your clients and customers want to feel like more than just a number on your quarterly results spreadsheet.
One of the most genuine ways you can make people see that you’re focused on more than the bottom line when you engage with them is with marketing gifts for customers that delight them year-round.
Giving corporate gifts might not be the foundation of your entire marketing strategy, but they’re an integral part of building meaningful customer relationships and elevating your brand image. Plus, when you give a meaningful gift your customers will actually use, you benefit from that boost in publicity.
To help you get started thinking about marketing gifts for your customers, we’ve compiled a list of 30 of our favorite choices from Swag.com. First, let’s dive into what a marketing gift is—and why you need to incorporate them into your brand strategy.
What is a marketing gift?
Marketing gifts are corporate gifts that are used to nurture potential customers and strengthen existing customer relationships. The right marketing gifts help customers feel valued and appreciated by your brand.
More customers than ever expect a personalized connection to your brand as part of the other services you provide. When you’re planning corporate gifting strategies, this means you’ll need to choose gifts that extend beyond “throwaway” items with your logo slapped on.
Effective marketing gifts are items that your customers will actually use and appreciate. It also means they won’t end up in a drawer—and out of sight.
What are the benefits of using gifts for your brand?
So, why should you build an effective marketing gift strategy?
Beyond the fact that no company wants to waste budget on ineffective marketing, the right approach to gifting benefits you and your customers.
The right marketing gifts for customers and prospects can:
- Increase overall sales.
- Improve lead generation.
- Boost customer loyalty.
- Heighten your brand image.
- Nurture developing relationships.
To top it all off, marketing teams are going to need to get more creative when it comes to engaging with their current and future customers: Google plans to phase out third-party cookies by 2024.
If the old ways of finding and interacting with customers are about to be out—and a future of building genuine relationships is in—how can your brand adapt to that moving forward? Working customer loyalty programs and retention strategies into your marketing that foster the growth of these relationships will become crucial.
Ready to get started? Check out these 30 awesome marketing gifts we’ve picked here at Swag HQ.
Our top picks for amazing marketing gifts for customers
Because the gifts you choose are worth a thousand words, we’ve put together a list of some of our favorite marketing gifts from the Swag team. Our list includes gifts that appeal across the board, including custom apparel, office items, tech gifts, drinkware, and more.
Top branded apparel
When choosing the right marketing gift, you can never go wrong with a classic t-shirt—almost everyone has a use for it, especially when it’s a high-quality shirt!
This Marine Layer Crew tee is sure to delight and impress—not only is it one of the softest fabrics out there, but it comes in diverse and inclusive sizing (up to 3XL). Plus, it’s sustainably made in the USA—what’s not to love?
This is a crowd-pleaser that appeals to everyone.
When you need the pocket power and comfort of a hoodie without the hassle of a hood, the Known Supply Pocket Crew has it covered. When the temperatures drop, this 100% organic French Terry cotton sweatshirt will keep your customers toasty.
This sweatshirt is exactly what you need for corporate gifting: It’s Fair Trade Certified to put your clients at ease, features two functional front pockets, and offers inclusive in-stock sizing up to 2XL.
Whether the sun is beaming down too hard while staring off thoughtfully into the horizon or your clients are simply having a bad hair day, a classic cap is a thoughtful on-the-go gift.
It doesn’t get much more classic than this custom hat straight from Swag HQ! This organic cotton twill hat is our top pick for a reason. It features an adjustable design and high-quality construction—you won’t need to be a dad to appreciate this hat.
Want to transform this cap into a custom corporate gift? Choose between our charcoal and dolphin colorways, decorate the front, back, or left side with your logo, and you’re good to go.
Your clients will appreciate that you picked an embroidered hat that is built to last.
The Known Supply Knit Beanie helps your customers and clients keep warm during the winter months—and feel great while doing it.
This waffle-knit beanie features a relaxed style, a cuffed hem, and is Fair Trade Certified. Plus, it’s made with 100% recycled yarn. For your customers and clients who care about their environmental impact, this gift will say you’re listening.
If you’re a WFH employee, sweatpants have become your unofficial uniform. If you’re a thoughtful marketer, you’ll see right away why your clients would love this gift.
tentree sweatpants are made from a breathable and insulating organic cotton blend, meaning that they’re perfect for anything from walking the dog to Zoom calls.
These sweatpants have a slightly fitted cut to project a much more flattering silhouette—ideal for when you need to head out in your sweats. The best part? Your clients will love that tentree donates ten trees to be planted for every product purchased. This is a gift you can feel good giving—and your clients will love receiving.
If you’re trying to gift a complete set of branded apparel as part of your WOW factor, these sweatpants are a safe bet with inclusive in-stock sizing up to 2XL.
You can also find women’s sweatpants here.
Sometimes, going outside will require your clients to brave the elements. Now they can do it in style with a custom-branded anorak jacket from Champion.
Your customers will love receiving this fun and functional jacket! Not only is it wind and water-resistant, but it comes in bold, eye-catching colors—the perfect way to draw attention to your brand.
With a unisex fit and inclusive, in-stock sizing up to 2XL, this jacket is sure to be a winner when planning strategies around marketing gifts for customers.
From the golf course to the boardroom, a classic polo shirt has endless uses. Especially a stylish and comfortable one, like this eco polo from Swag.com
This eco polo is an ideal option for the outdoors and any athletic activities; it features recycled polyester, moisture-wicking properties, and built-in UV protection for the best possible performance.
With four colors to choose from and an added logo, you’ll have the ideal marketing gift. Look good, feel good, and do good for the environment in this eco polo!
Few brands hold iconic sway in rugged apparel like The North Face. Now your brand can enjoy some of the limelight when you delight your customers with a beautiful jacket from The North Face.
This trekker jacket is a masterpiece—it features baffles contoured to fit the body and retains warmth even during the coldest of weather. It’s a lightweight, compressible jacket and offers inclusive unisex sizing up to 3XL.
Choose from four distinct colors, add your logo, and you’ve got an upscale marketing gift that will help you stand out from the pack.
Is a wardrobe really complete without socks? Fun and funky patterns are a must!The Fun and Funky Socks
Custom socks give you a simple (but genius) marketing gift option for your customers and clients. Our socks are one-size-fits-all, comfortable, and completely customizable with any logo of your choosing. You won’t find a better personalized gift than socks by Swag.
Home, office, and travel gifts
Show your customers you always have their back through rain or shine with this incredible, durable umbrella.
Perfect for the metro dweller, this umbrella offers 39” of coverage in a convenient, compact design that is also collapsible. The canopy is push-button enabled and has been tested in wind tunnels to withstand conditions as severe as a category one hurricane.
If you’ve ever struggled to express to your prospects how reliable your brand can be in a time of crisis, let this umbrella do the talking for you as part of your marketing gift strategy!
When your clients need a sleek backpack that means business, you’ll be able to give it to them by gifting the A.R.C. Day Pack by Incase.
This backpack is a serious upgrade over most of the bags you’ll find in other marketing strategies focused on customer retention. It’s sleek enough for business travel, but also ideal for daily use.
With excellent built-in features like RFID-blocking technology, premium YKK® zippers, Duraflex® hardware, and ergonomic straps, your customers will be taking this bag—and your brand—everywhere they go.
If you’ve ever lost your keys before and then spent the next twenty minutes frantically searching when you have an appointment to get to, you know exactly how your customers feel when this happens to them. Establish that your brand is always there to help when you give them the amazing Tile Mate 2.0 as part of your gifting strategy!
This version of the Tile Mate has a further range, a bigger battery, and comes in two sleek, modern colors. Batteries last for up to three years, helping your customers find their keys—and your brand—again and again.
Drawstring bags might be a trade show standard—but when you want to really wow your customers and prospects, you’ll stand out with this eye-catching BABOON TO THE MOON mini backpack.
Made from high-grade material that is durable, waterproof, and tearproof, this is one gift your clients will be over the moon for! Your brand will stand out with five bold colors to choose from. Plus, you’ll wow your customers with this marketing gift to remember!
A cooler with a backpack design—what’s not to like about this marketing gift?
Featuring a leak-resistant, antimicrobial liner, this Igloo Cooler Backpack has an easy-to-clean design with a 24-can capacity and an attached bottle opener for added convenience.
From the trails to a beach trip, this cooler backpack is one gift your clients and customers will find a use for again and again. Plus, your brand will appreciate the publicity wherever they roam.
Journals are underrated. Whether you use them recreationally to doodle or to keep track of important thoughts, everyone can find a use for a journal. However, this wireless charging journal takes gifting to the next level!
This journal features a built-in 5,000 mAh power bank that allows your customers to charge devices wirelessly in the interior phone pocket while holding crucial supplies for work on the go. Add some custom branding elements, and you’ve got an amazing marketing gift for your clients.
Who says you can’t have fun with marketing gifts for customers? A unique and fun marketing gift is often the best way to go—which is exactly the case with this Cinema Box.
Let your customers and clients craft their own messages with a customized Cinema Box. It includes 60 letters, along with an on/off switch for the internal light. The cinema box makes a perfect piece of home decor, whether it’s used for motivational messages or otherwise.
This is definitely one gift your customers and prospects will always have on display—putting your brand front and center!
Our top wellness gifts
This high-quality weighted blanket might be one of the best things ever invented. It also comes in three different colors and weight levels. If you’ve ever wanted to give your clients a hug without making things awkward, this is the perfect gift.
Your customers will love that this weighted blanket is constructed out of sturdy, 100% cotton with a machine-washable, ultra-soft plush cover. The precise grid stitching ensures that the weight is always distributed evenly for maximum comfort.
Once you upload your logo, we’ll embroider your design to create a long-lasting, memorable gift.
We know this is supposed to be a client gift list, but you’ll probably want one of these too!
This plush Port Authority Bathrobe is made with luxurious fleece fabric and features an adjustable tie-front design with two functional pockets. It comes in two unisex size options (S/M and L/XL) and three stylish colorways.
This bathrobe will have your customers relaxing in style and comfort. They’ll definitely be thinking of you when enjoying this thoughtful gift!
What’s one thing everyone should have in their first-aid kit—but never seems to have on hand? Let your brand lend a helping hand when your customers are feeling their worst with this helpful—and thoughtful—marketing gift.
This thermometer will read the temperature in either Fahrenheit or Celsius, making it a versatile gift that will always be within reach during cold, flu, and allergy season.
Everyone could use a little more zen in their home, office, or home office: show your customers you care with this modern diffuser from Serene House!
This USB-powered diffuser runs continuously for either three hours continuously or six hours intermittently and is great for small spaces like dorms or offices. Plus, due to its durable plastic design, it’s highly portable—allowing your customers to relax from anywhere with your brand front and center.
Branded drinkware gifts
Hydration is the key to proper cognition—there’s a reason why water bottles have become one of the gold standards when it comes to choosing marketing gifts for customers! This is a product everyone needs.
Here’s how your brand stands out: our bottle is a high-quality workhorse that can be taken anywhere—from the gym to the office and beyond. Talk about brand exposure!
This bottle is also made with double-wall 18/8 stainless steel, features a threaded stainless steel insulated lid, and is completely BPA free. Get it in seven different bold colors for a useful marketing gift that customers and clients will love.
Looking to step up your gifting game? Go with a uniquely-designed, high-quality, stainless steel water bottle.
Asobu is known for their high-quality drinkware, and this bottle is no exception. With double-wall stainless steel, stylish graphics, and a 100% BPA-free design.
Choose between great colors, add your branding, and surprise your clients with the best marketing gift around!
Coffee lovers: What’s the number one thing you need at all times? That’s right—a full mug of coffee anytime, anywhere!
Adding a twist to the classic mug, the Cork Camper Mug is a double-wall, stainless steel thermal mug with copper vacuum insulation and a clear, push-on lid.
The highlight is the base, which features a signature cork appearance that makes this mug truly unique. Brand it accordingly, and you’ve got an iconic marketing gift!
Anyone who loves coffee knows that if you need caffeine to get through the day, you don’t always want to have to deal with a mug you need to hand wash. Sometimes, you need something you can easily pop in the dishwasher.
This mug gives your customers and clients a memorable option when pouring their morning brew. It’s the perfect blend of form and function, with a stylish appearance that’s microwave and dishwasher safe.
Take your gifting game up a notch with this 12oz Fellow Move Tumbler customized by Swag!
This tumbler features clean, modern styling with a snap-in splash guard, slim width for portability, and fully BPA-free design. The standard rim also fits most manual brewing devices to help your customers and clients skip a step in the morning.
Choose from four different stylish colors and customize the body with your branding or logos for a marketing gift that is a coffee lover’s dream!
Top tech gifts
We’ve all been there: Exploring a new city after back-to-back, out-of-town meetings, and your phone dies—with no way to charge it. Eliminate that problem for your customers and clients with the Nimble Lite Portable Charger, customized by Swag.
This 5,200 mAh charger packs more power than chargers twice its size, featuring an incredibly convenient, compact design. This charger is also made with REPLAY 72.5% post-consumer recycled plastic to reduce electronic waste and offers up to three full phone charges in a single charge.
High-quality charging cables are a must-have—even better when they’re helping reduce your environmental impact.
The Nimble PowerKnit Cable is the perfect example of this. With REPLAY 100% recycled aluminum, this cable gives your customers and clients a top-notch cable for charging their devices while being mindful of the environment.
Laser engrave your logo onto the cable for a thoughtful, long-lasting marketing gift that customers will love.
Everyone loves a good portable speaker. Whether it’s for the backyard or a beach trip, music makes everything better—and now your brand can be the star of the show.
The JBL Clip 4 Speaker makes an incredible corporate gift that’s sure to impress. With a compact design and a convenient carabiner, this speaker can clip onto any buckle, strap, or belt. It’s also IP67 waterproof and dustproof to ensure maximum durability.
In the world of hybrid and remote work, video calls take up a lot of our time. Your customers and clients want to make sure they look their best on camera—and you can help them make it happen.
The Lume Cube Video Light LITE is an amazing marketing gift for customers that can mount to any computer or laptop. This powerful light illuminates the user on video calls to improve video call quality and boost professionalism.
This gift comes as a kit that includes a soft-glow LED light, a USB-C charging cable, and a computer mount. This marketing gift is sure to see daily use—and help customers and clients remember your brand!
As the ultimate accompaniment for your tech devices, there’s a reason why PopSockets remains popular: It’s simple, yet so convenient.
What takes PopSockets to the next level is the ability to customize it with your logo. Choose from three different colorways, add your branding, and provide your clients and customers with a classic gift that they’ll use for years to come—and will always have on hand!
Find more amazing marketing gifts for your customers at Swag.com
If you’re looking for the latest and greatest marketing gifts to enhance your engagement and retention strategies, look no further than Swag.com. We’ve got everything you need to provide memorable corporate gifts that elevate your brand image and cultivate meaningful customer relationships.
Check out our amazing collection of customizable products, or reach out to the experts at Swag HQ for help getting started!