No matter the service or product you offer, using a corporate gifting strategy to keep your clients happy and engaged is a winning technique for retaining business and securing long-term relationships.
We like to think about corporate gifts for clients like a breakfast cereal— one part of a healthy and balanced diet! Gifts for clients will never do all the work, but when they are used along with a greater strategy of engagement and acknowledgement, they can do wonders to secure your relationship.
So where do you start when thinking about corporate gifts?
If you’re looking for a more in-depth guide for setting up a full on corporate gifting program, you should check out our article all about the secrets to corporate gifting. Today we’re going to be focused on choosing the right corporate gifts, and showing off some of our favorites that work especially well for winning over clients.
Let’s get started:
How to choose client gifts
Choosing the right gift for your clients isn’t as hard as you might think! The first step you need to take is to think: “What impact do I want this gift to have?”
You might be thinking that this is an unnecessary question— obviously the impact should be for your clients to feel appreciated. But it can go deeper than that! For example, if you are sending holiday gifts for corporate clients, they will likely look much different than anniversary gifts you send clients who have been with you for years. Always be mindful of what feelings you want to spark with your items, and we promise it will make your life much easier.
Other things to keep in mind are budget, and timeline. If you want to go all out, there are plenty of luxury corporate gifts that will blow people away. But if you want to be a bit more conservative and make a big impact without spending tons of money, there are lots of options that won’t cost you your entire quarterly budget. When it comes to the timeline, you just need to be aware that customizing gifts and shipping them takes time. Some items more than others. Be sure to plan early to avoid any delays or headaches!
Lucky for you, you can use our powerful filters tool to browse any of our product categories by budget, timeline and more!
What the best corporate gifts for clients look like
We get asked all the time, “Why should I buy a custom gift for clients when I could just send them a gift card or experience?”
It’s a fair question, and there is certainly a place for treating clients to experiences. However, customized items simply have a bigger impact when it comes to brand recognition and appreciation— ultimately, gifts that have been customized with your logo or artwork will simply create a lasting impression.
To do that, we recommend always applying your logo and branding (colors, fonts, etc.) to any gifts that you are sending to corporate clients. Here is a great example of a custom box and water bottle that one company created at Swag.com:
You’ll want to make sure that your clients have no doubt in their mind who gave them their awesome gift, no matter when they use your item. Bold artwork, notes of thanks, and other small touches will go a long way towards jogging their memory every time they pick it up.
Read more: Cool Corporate Gifts For Any Season
The Best Corporate Gifts For Clients
With all that being said, let’s get into some examples of what we think make great corporate gifts for clients. We’ll take you through some of the gifts that are highly appreciated, and highly unique!
The Most Appreciated Client Gifts
These are the gifts that clients will use often, and make you stand out from the crowd. We chose these based on feedback from customers who used them to build goodwill with their existing clientele.
Everybody loves a nice thermos, and nobody wants a bad one. Here are three of our favorites that stand up to scrutiny and make awesome gifts:
Items that can make WFH a little more bearable are always appreciated. These are just a few favorites that make great gifts for clients.
A great example of how meaningful gifts don’t have to be super expensive. Even a well designed tote bag with your logo on it can be enough to spark goodwill towards your brand!
The Most Unique Gifts For Corporate Clients
Gifts that are surprisingly delightful often make the biggest impact. Here’s a few ideas for more unique gifts you can customize and send to your clients.
No matter if it’s summer, winter, spring or fall, gifts that help make the most of the season are likely to get used. Trust us. Here are a few examples.
Maybe coffee isn’t unique— but a custom pour over kit? Who would expect that? Here’s some cool and unique coffee gifts that are sure to surprise and delight.
MiiR Pourigami Portable Coffee Dripper
Asobu Cold Brew Insulated Portable Brewer
There’s no better way to let someone know you appreciate them by encouraging them to take their wellness seriously! These great wellness items will do just that.
Read more: 20 “Oddball” Unique Swag Ideas to Make Your Brand Stand Out
Are you looking to create a corporate gifting program for your clients? Or maybe as part of your sales pipeline? We have all of the products and distribution services you need to create amazing gifts, and get them into the hands of the people you want to impress.
If you want to learn more about using Swag.com as your new gifting solution, fill out the form below, and one of our expert swag representatives will be in contact as soon as possible.
